Create your own Filters on Instagram using Spark!
An intro to Spark AR
Neon Twin or funny faces, Curate and Create AR filters easily.
What is Spark AR?
Facebook’s Spark AR Studio allows anyone to create augmented reality filters and effects for mobile cameras to be used on Instagram Stories.
It is a powerful AR software suite. Think of it as Photoshop or Sketch but for creating Augmented Reality filters. With over a billion active monthly users on Instagram, It is the best platform to spread AR to the masses. It was first launched in 2017 and was only available for Mac users.
Later in 2019, The tool was made public and appealed to a greater number of people due to its compatibilities with both Windows and Mac OS.
With more than 1.2 million effects built by 400,000 AR creators by 2020.
Spark AR is now the world’s largest mobile AR platform.
Features of Spark AR
- Build with or without code
Use visual programming to easily add interactivity, animate objects, and build logic into your effects. You can even make textures and materials to use in your scene.
It’s easy to use and learn.
- Import objects and sounds
Add your own sound files and 3D objects, browse Facebook’s free library of assets, or import high-fidelity models with Sketchfab.
Create People Effects
- Make a face
Create head-turning experiences by using best-in-class face tracking to produce more accurate interactions and realistic effects.
- Sync effects with movement
Overlay your subjects’ hand and body movements, and use touch gestures that let users manipulate and interact with what they see.
To know more about the features and get a tutorial, click on the link.
Branding and Business through AR
Instagram has a userbase of over a billion, and half of them, 500 million are daily active users of the platform.
300 million users use the “stories” feature daily, which means that the users interact and engage with filters regularly. Use of AR custom filters helps creators engage with the audience in creative ways.
There are many reasons why AR can be a powerful and new marketing tool for businesses. It’s increased reach and freedom of creativity provides a whole new terrain for creators to enter, explore and fiddle with.
Does Instagram pay creators for custom filters?
No, they don’t. The best way to monetize the filters created by you is to approach real brands and pitch your services. You can brand yourself as a Spark AR professional and sell your creations and services on freelancing sites like Upwork and Fiverr.
Take a look at this page for some cool AR filters as a reference for your branding and creativity.
Visit Spark AR official site to learn and experience AR and also cause the site is really pretty xD
Hope you enjoyed reading!
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